Free Knowledge Africa (FKA) is a nonprofit organization committed to making African knowledge, heritage, and culture accessible to all. By working with GLAM (Galleries, Libraries, Archives, and Museums) professionals, FKA digitizes public domain works, creates open educational resources, and advocates for equitable access to knowledge across Africa and beyond.
Before engaging with us, Free Knowledge Africa faced key hurdles:
- Limited Digital Visibility → Their impactful projects weren’t reaching global and African audiences effectively.
- Unstructured Strategy → No clear roadmap to scale programs and partnerships.
- Community Engagement Gaps → Needed stronger digital campaigns to mobilize supporters and amplify advocacy.
- Technology Integration Needs → Manual processes limited efficiency in managing partnerships, newsletters, and digital storytelling.
- Donor Engagement → No dedicated infrastructure to collect donations and sustain projects.
We partnered with Free Knowledge Africa to design a comprehensive digital strategy and engagement model tailored for nonprofit growth:
Digital Strategy & Positioning
- Defined a clear growth roadmap for advocacy and digitization projects.
- Strengthened brand positioning around open knowledge, public domain, and knowledge equity.
- Created a brand guide with defined colors, fonts, and tone to ensure consistent digital presence.
Social Media & Visibility
- Developed a social media strategy guide aligned with the brand’s mission and audience.
- Suggested content pillars highlighting GLAM partnerships, public domain awareness, and African-led innovation.
- Website Optimization & SEO
- Audited the website for performance, accessibility, and SEO gaps.
- Implemented keyword research to improve ranking for open knowledge, digital heritage, and African culture.
- Optimized page structure and meta descriptions to increase discoverability.
Donation Infrastructure
- Designed and integrated a donation page to allow supporters to give directly online.
- Enabled multiple payment options for local and international donors.
- Built donation tracking workflows for transparency and reporting.
Technology & Workflow Integration
- Set up Google Workspace for professional communication, shared drives, and team collaboration.
- Implemented Monday.com for project management, workflows, and partnership tracking.
- Introduced automation tools for newsletters, reporting, and social media scheduling.
- Community & Advocacy Engagement
- Built digital campaigns encouraging user-generated content and testimonials.
- Designed engagement frameworks for educators, researchers, and cultural institutions.
✅ Increased Visibility — Website SEO improvements and structured campaigns boosted traffic and search rankings.
✅ Strategic Roadmap — A clearer structure for project execution and partnership development.
✅ Community Growth — Stronger digital engagement with knowledge equity advocates and supporters.
✅ Donor Engagement — A secure and user-friendly donation system enabled new streams of funding.
✅ Operational Efficiency — Google Workspace and Monday.com improved collaboration and reduced inefficiencies.
✅ Global Positioning — Positioned as a leading African voice in the global open knowledge movement.
